Anywhere there is money, making an everyday man some money, these pests creep in. I generally dislike what has become of recreational sports and how the parents are either forced to spend for things that really don't matter, when learning to play. But learning Private Equity is eyeing this give me creeps. There must be some guy who observed how families are spending and decided it would be the next destination for PE.
They have only discovered what lots of small operators in youth sports already knew. Parents will pay stupid money to have their kids participate.
My kids played some travel sports, the tournament organizers were all in it for profit, they also had deals with local hotels and parents were required to stay at the "tournament approved" hotels. They were inevitably rather premium hotels such as Marriott brands and the room rates were high. The tournament organizer got a kickback on every room sold.
Hockey is particularly expensive because the costs to operate a hockey rink are high. Costs to run and maintain chillers are high, especially if you are open in the summertime, and you need trained staff who can drive a Zamboni and otherwise maintain the surface, and you can't just switch that off if nobody's using it. Usually a community-owned ice rink runs at quite a loss to the municipality. A privately-owned rink will have to charge hundreds of dollars an hour for ice time and they often are barely profitable. There's no way to scale beyond about 12-16 hours a day where anyone wants to use the ice, and often 5pm-midnight is the only ice you can sell.
Then there are the "academies" for the parents who think their kid is the next NHL or NBA superstar. They are private schools, operated at or near the sports facility, where kids go to school as well as play/practice their sport. The tuition rates are what you might expect: exclusive, to say the least.
Youth sports isn't like driving for Uber on the side. It's a giant money fire for the consumers that partake. I'm surprised it took PE this long to say "hey, there's a bunch of money on fire over here let's go get some"
Youth sports have been moving in this direction since long before sports gambling was a meaningful economic force in the US at least. I attended both a high school and a college that started football programs while I was a student because the leadership thought it was necessary to maintain enrollment.
We were discussing cheerleading at a break in one of the office meetings this morning. Varsity Brands, owned by Bain Capital, controls the "sport" of cheerleading in the US. If you want to compete, you must purchase current year's uniforms, pay to enter contests run by VB, stay at hotels that VB decides. A teenager involved in competition cheerleading can easily spend $5k-25k/year. This "sport" injures more teens each year than football does - and that's a high-contact sport with significant protective gear.
>I traced Varsity’s market power to three basic maneuvers. The first was buying up most of the cheerleading competitions in the country, so that entering a competition meant dealing with Varsity. The second was secretly creating and running the nonprofits that govern the sport, such as the U.S. All Star Federation, which gave Varsity the power to write rules for and organize competitions, scheduling, camps, and ancillary services like insurance. And the third was cutting deals with gyms to block rivals. Gyms are where teams of cheerleaders train, and gym coaches tend to have control over what uniforms athletes must buy. The company gave gyms who bought their uniforms from Varsity preferential treatment and special rebates.
>One key result of Varsity’s scheme is inflated prices to the end consumer, which is why Bain bought the corporation in the first place. If there was cash to grab, Varsity tried to grab it. For instance, Varsity makes it very hard for parents to watch videos of cheerleading competition except through the firm’s specific expensive streaming service. There was the practice of 'Stay-to-Play,’ where Varsity would force athletes to stay in a specific hotel if they wanted to enter a competition, with Varsity likely getting rebates from that hotel in the process. The net result is that today it can cost up to $10-20k a year to be an All-Star cheerleader.
>I missed out on two anti-competitive practices in the industry. The first is called “Stay to Play.” For many cheerleading competitions, though not all, out-of-town contestants are required to stay at a specific area hotel or set of hotels, or they cannot enter the contest. This is yet another way to raise prices on cheerleaders, and parents hate it. The second is that Varsity tends to be very aggressive about takedown notices for cheer contest video. If you film your kid at an event and put it up on Facebook or YouTube, Varsity is likely to ask you to take it down because it’s competitive with their VarsityTV streaming app. As one parent told me, it’s basically Varsity preventing you from sharing your memories publicly with your family or friends.
The way the term private equity is used is meaningless. It’s just business, and the same thing happens anytime a business is sold, because the new owners have paid a 5x or more multiple, and the reason they would is if they think they can cut costs and increase prices.
One should expect lower quality and higher prices anytime a business is sold.
You're using the same words to talk about different things.
You're right, in the world we would like to live in, this wouldn't be a thing. People shouldn't expect that a business sale means a quality drop. That would be a good reality.
However, next to that good reality is the one we live in. Where people should expect quality to drop on a business sale, because that's the structure of the world we live in. Wishing the world were different isn't sufficient to make it so.
The assumption that "the new owners have paid a 5x or more multiple, and the reason they would is if they think they can cut costs and increase prices", is not universal and in many cases quite new. There are many new owners and buyers for which this is not the case. Your local bar, restaurant, hobby shop, gym, bookstore, daycare and others often transfer without the new owner looking to pay a 5x premium and maximize profits. It's only recently that doctors, dentist, veterinarian offices and other high margin social businesses are getting converted to PE.
It's the enshitification of all the existing third places and extraction of social value for profit, because people will tolerate it due to lack of choice and social need.
Well a lot of times these “businesses” were sold to existing employees or family members who were going to run it themselves and it usually wasn’t for a huge multiple.
In many cases they weren’t sold at all just passed down to heirs. The differentiator is that PE has figured out that they can offer enough to bypass the traditional methods of business continuation.
I would frame it differently. Due to advances in communication and automation with the use of software, business owners can market the business to a far larger group of buyers, and business buyers can buy from a much larger pool of businesses.
Everybody likes seeing those 10%+ annual returns in their 401K (or their local government's taxpayer funded defined benefit pension plan), but no one likes how the sausage is made.
But it's not just that a business was sold; it's that it (usually) was sold in such a way (leveraged buy-out) as to weaken the business and make it more desperate from jump. Doctor's practices et al. used to change hands all the time without much trouble; it's only now that PE is allowed to buy them with massive amounts of debt that they're allowed to use aggressive tactics to pay off (and pay themselves) in just a few years that we've started to have these troubles.
When you buy a house, the mortgage is associated with the buyer, not the house, and you can't just dismantle the house and sell it for parts to cover payments. Could you imagine if we could, though? Pretty soon, we'd have a lot of on-paper debt associated with empty lots that mortgage holders could simply walk away from (perhaps after a nominal sale). Then, the house declares bankruptcy and the bank is just out all that money. It's preposterous, they'd never let that happen. So, why with businesses?
The non recourse states are Alaska, Arizona, California, Connecticut, Idaho, Minnesota, North Carolina, North Dakota, Oregon, Texas, Utah, Washington.
>and you can't just dismantle the house and sell it for parts to cover payments
You can do this in every state, at least with a conventional mortgage. If you default, they can pursue your other assets, except in non recourse states.
>we'd have a lot of on-paper debt associated with empty lots that mortgage holders could simply walk away from (perhaps after a nominal sale)
I don't know what "after a nominal sale" means, because if you sell a property with a lien on it, then the lien holder gets paid first. And underwriting would not let people who have a history of dismantling a house and defaulting borrow money over and over, and people need a place to live, so I'm not sure why anyone would take out a mortgage to dismantle a house. The scenario makes no sense, as raw materials are cheap, and labor costs are expensive.
> It's preposterous, they'd never let that happen. So, why with businesses?
Because the lender agreed to those terms. No one forces a lender to lend money without a personal guarantee.
extending the example, for PE, the mortgage is actually in the name of the house and you can take out additional loans in the name of the house to pay yourself the down payment that you used to purchase the house (while simultaneously stripping everything of value inside of it)
> Instead, parents are forced to subscribe to these companies’ exclusive recording and streaming service, which can cost many times more than the streaming costs for professional sporting events. Meanwhile, the firms’ exclusive contracts have prohibited alternative video services from being made available.
> In some instances, parents have been threatened that if they choose to defy the rules and record the game, they may end up on a blacklist that punishes their kids’ teams. Those threats were even reportedly made to a sitting US senator.
> Black Bear’s streaming service costs between $25 and $50 a month, depending on the package and additional fees.
In addition to its recording rules and associated costs, Black Bear is starting to add a $50 “registration and insurance” fee per player for some leagues. That’s on top of what players already spend on expensive equipment, team registration, and membership to USA Hockey, the sport’s national governing body.
Feeling bad for the folks having a hard time pulling the plug on scams like these and going back to a more sensible and sustainable way of life.
It really doesn't get more sensible and sustainable than kids playing team sports and parents witnessing this part of their lives. The blame here is squarely on PEs like black bear nickel and dimming parents. How do you pull the plug on that? It's so gross.
Sure you're right, if that's their thing, having their kids perform the sport and watching them doing it then this is a good solution. The streaming makes it so they can even stay in the car and watch from there.
A private equity company has purchased every sports league, indoor sports complex, pool, and summer camp in my area. They then drop prices to destroy the local competition and then buy them too. After that they raise prices.
I feel like this article is trying to make this seem like this is becoming a widespread thing despite the entire thing being about hockey. In my experience hockey was always the sport that the wealthier households participated in due to the costs (equipment, rink time, travel, etc..).
As a parent with two younger kids I haven't run into this at all so I wonder how much of it is more sport dependent where the company controls the infrastructure. Maybe I'm being naive here but I struggle to imagine this is going to make its way very far into other sports where you simply are out in a field.
> I haven't run into this at all so I wonder how much of it is more sport dependent where the company controls the infrastructure
My experience is with San Jose where I'd be really surprised to see this happen. There's a massive six-sheet facility owned by the city and managed by the parent company of the Sharks, so being good for the community and good for hockey might be enough without them having to resort to these tactics.
Yeah, while I know there's parents who get a little kooky about "MY KID IS GONNA BE THE NEXT ____", anything that gets too expensive or restrictive around what amounts to basically a ball and some grass ain't gonna fly with normal folks. We'll just go to the park.
If this is true, why don't they go out of business? I just don't buy the argument that PE takes over businesses and makes them strictly worse. You don't make money doing that.
They will go out of business, in the long-term. What PE does is hot potato: they "trim the fat" off an existing business to goose up margins in the short-term, unload it to someone else, and that someone else is stuck with a business that's unsustainable long-term because that "fat" was actually resilience.
Sometimes, these buyouts are leveraged, with the company itself taking on the debt the PE firm used to buy it, so the PE's own risk is minimal.
> I just don't buy the argument that PE takes over businesses and makes them strictly worse. You don't make money doing that.
The effects in health care were studied.[1]
Less competition supports higher prices. People can be convinced to purchase unnecessary services. People are slow to leave trusted doctors. Non compete agreements limit new competition. The time to train new veterinarians limits new competition. Short term profits fund future acquisitions.
Increased costs here, I assume, means to the customer, not to the business. PE buying up medical adjacent practices (vets, eye doctors, dentists) has been growing model over the last decade. They make money just fine because there's no alternatives, and manage to make both their employees and clients more miserable in the process.
There are also a lot of PE strategies. Buying a class of small business and squeezing out value is one, but it's completely different from buying failing businesses and restructuring them, hoping for a turnaround.
In my town it works like this: Vets get taken over by PE, raise prices over time. People move to the old style vets. These are overwhelmed and can’t take more patients, so people have no choice but going to the PE vets.
Yes, there are some PE takeovers that are legitmately trying to improve things and generate more profit. You don't hear about those because it's not controversial. You only hear about the "slash costs and cash out" types of takeovers.
How many vet clinics do you know about? How often do you take your pet to the vet? Are there any “first visitors” events you need to do?
If someone is going to the vet once a year for blood work and a rabies vaccine; and there’s only like 3 in the whole city, you’re probably not going to rotate between them. What if the next one is even worse?
I have left a single vet over “bad behavior” and most of the other times it’s been over moving and things getting too far away.
The reality is most of their “getting worse” and “increased prices”, etc, is missed because most people come in once a year, so changes over time aren’t especially visible.
You certainly can. It depends what kind of investors you can find. There is often a lag between the time sellers make changes to the business and the collective buyers' reaction to those changes, so if you can line up investors (whether it be equity or fixed income), then you can turn long term good will into short term cash for yourself.
For example, the business in the comment above might be selling veterinarian services, but the new owner's business is actually selling cash flow. The veterinarian services are just a means to an end, so it could be possible to take the built up good will and convert that to cash flow by cutting costs/raising prices in the short term, and then selling the new and improved cash flow.
You might ask, who would buy from this person again when they know the underlying business is being trashed? The answer is usually dumb money, such as defined benefit pension funds where the investor and the beneficiary are far disconnected. As long as it looks like due diligence happened, everyone can kind of get away richer in the short term with no one to stop them.
The hard part is lining up the investors, that requires being in the right networks.
How, exactly, is private equity responsible for our medical system and our massive government budget problems. Please explain to me step by step like I'm stupid.
Not the guy you asked, but PE focuses on short-term profits via high-debt acquisitions, cost-cutting, and price increases. In the context of healthcare, for example, this means higher costs for both out-of-pocket and government payers, fewer staff and lower quality of care, and, in some cases, even closure altogether due to the acquisition debt (which was dumped onto the acquired org itself) pushing the org into bankruptcy (of course only after the PE firm has squeezed all the juice possible out).
And here’s a ChatGPT summary of it for the TLDR crowd:
Private equity ownership of hospitals and medical practices is linked to worse patient outcomes, higher prices, and weakened physician autonomy. The paper argues that PE’s standard playbook — heavy debt loading, cost-cutting, consolidation, and short-term profit extraction — is fundamentally misaligned with long-term medical care. Case studies like Hahnemann University Hospital show how sale-leasebacks and aggressive financial engineering can push essential hospitals into collapse. Consolidation of physician groups reduces competition and raises prices for patients and employers, while staff cuts and reduced investment correlate with lower care quality. The author calls for stronger antitrust scrutiny, transparency of ownership, and limits on practices such as asset-stripping to prevent further harm in the healthcare system.
>The long and short: In 2010, private equity firm Cerberus Capital Management purchased Caritas Christi Health Care, a struggling eastern Massachusetts hospital system, from the Archdiocese of Boston, converting it from non-profit to for-profit and rebranding it as Steward Health Care. In 2016, after years of continued financial instability, Steward signed a sale-leaseback agreement with Medical Properties Trust (MPT), selling the land and buildings occupied by its hospitals to the real estate investment trust then leasing them back. Steward made $1.25 billion from the agreement—enough to steady its financial footing, pay off Cerberus, and fund a growth spree. The next year, the company purchased 26 more hospitals across the country. But with the agreement came what many viewed as inflated rents.
Considering that these people are the class that use youth sports credentials to sneak their mediocre kids into top schools, the situation is bound to get interesting. Tension at the fundraiser ever since Bob priced Janice out of her son's cheap in to UPenn. She's going to have to actually make a donation now.
This article is about deterring everyone from being on their phones the whole time during the event
Most of the people here would be for varying forms of these deterrents in a VC model or some other potentially non-monetized user experience, if it was independent of the owner of the game
My kids played some travel sports, the tournament organizers were all in it for profit, they also had deals with local hotels and parents were required to stay at the "tournament approved" hotels. They were inevitably rather premium hotels such as Marriott brands and the room rates were high. The tournament organizer got a kickback on every room sold.
Hockey is particularly expensive because the costs to operate a hockey rink are high. Costs to run and maintain chillers are high, especially if you are open in the summertime, and you need trained staff who can drive a Zamboni and otherwise maintain the surface, and you can't just switch that off if nobody's using it. Usually a community-owned ice rink runs at quite a loss to the municipality. A privately-owned rink will have to charge hundreds of dollars an hour for ice time and they often are barely profitable. There's no way to scale beyond about 12-16 hours a day where anyone wants to use the ice, and often 5pm-midnight is the only ice you can sell.
Then there are the "academies" for the parents who think their kid is the next NHL or NBA superstar. They are private schools, operated at or near the sports facility, where kids go to school as well as play/practice their sport. The tuition rates are what you might expect: exclusive, to say the least.
One more "great" use case that cryptocurrencies enable
>I traced Varsity’s market power to three basic maneuvers. The first was buying up most of the cheerleading competitions in the country, so that entering a competition meant dealing with Varsity. The second was secretly creating and running the nonprofits that govern the sport, such as the U.S. All Star Federation, which gave Varsity the power to write rules for and organize competitions, scheduling, camps, and ancillary services like insurance. And the third was cutting deals with gyms to block rivals. Gyms are where teams of cheerleaders train, and gym coaches tend to have control over what uniforms athletes must buy. The company gave gyms who bought their uniforms from Varsity preferential treatment and special rebates.
>One key result of Varsity’s scheme is inflated prices to the end consumer, which is why Bain bought the corporation in the first place. If there was cash to grab, Varsity tried to grab it. For instance, Varsity makes it very hard for parents to watch videos of cheerleading competition except through the firm’s specific expensive streaming service. There was the practice of 'Stay-to-Play,’ where Varsity would force athletes to stay in a specific hotel if they wanted to enter a competition, with Varsity likely getting rebates from that hotel in the process. The net result is that today it can cost up to $10-20k a year to be an All-Star cheerleader.
https://www.thebignewsletter.com/p/antitrust-and-the-fall-of...
>I missed out on two anti-competitive practices in the industry. The first is called “Stay to Play.” For many cheerleading competitions, though not all, out-of-town contestants are required to stay at a specific area hotel or set of hotels, or they cannot enter the contest. This is yet another way to raise prices on cheerleaders, and parents hate it. The second is that Varsity tends to be very aggressive about takedown notices for cheer contest video. If you film your kid at an event and put it up on Facebook or YouTube, Varsity is likely to ask you to take it down because it’s competitive with their VarsityTV streaming app. As one parent told me, it’s basically Varsity preventing you from sharing your memories publicly with your family or friends.
https://www.thebignewsletter.com/p/what-a-cheerleading-monop...
One should expect lower quality and higher prices anytime a business is sold.
They really shouldn’t. And the fact this is treated as common knowledge kind of speaks to everything that’s currently broken in our country.
You're right, in the world we would like to live in, this wouldn't be a thing. People shouldn't expect that a business sale means a quality drop. That would be a good reality.
However, next to that good reality is the one we live in. Where people should expect quality to drop on a business sale, because that's the structure of the world we live in. Wishing the world were different isn't sufficient to make it so.
It's the enshitification of all the existing third places and extraction of social value for profit, because people will tolerate it due to lack of choice and social need.
In many cases they weren’t sold at all just passed down to heirs. The differentiator is that PE has figured out that they can offer enough to bypass the traditional methods of business continuation.
Everybody likes seeing those 10%+ annual returns in their 401K (or their local government's taxpayer funded defined benefit pension plan), but no one likes how the sausage is made.
When you buy a house, the mortgage is associated with the buyer, not the house, and you can't just dismantle the house and sell it for parts to cover payments. Could you imagine if we could, though? Pretty soon, we'd have a lot of on-paper debt associated with empty lots that mortgage holders could simply walk away from (perhaps after a nominal sale). Then, the house declares bankruptcy and the bank is just out all that money. It's preposterous, they'd never let that happen. So, why with businesses?
In the US, this depends which state you are in:
https://www.investopedia.com/ask/answers/08/nonrecourse-loan...
The non recourse states are Alaska, Arizona, California, Connecticut, Idaho, Minnesota, North Carolina, North Dakota, Oregon, Texas, Utah, Washington.
>and you can't just dismantle the house and sell it for parts to cover payments
You can do this in every state, at least with a conventional mortgage. If you default, they can pursue your other assets, except in non recourse states.
>we'd have a lot of on-paper debt associated with empty lots that mortgage holders could simply walk away from (perhaps after a nominal sale)
I don't know what "after a nominal sale" means, because if you sell a property with a lien on it, then the lien holder gets paid first. And underwriting would not let people who have a history of dismantling a house and defaulting borrow money over and over, and people need a place to live, so I'm not sure why anyone would take out a mortgage to dismantle a house. The scenario makes no sense, as raw materials are cheap, and labor costs are expensive.
> It's preposterous, they'd never let that happen. So, why with businesses?
Because the lender agreed to those terms. No one forces a lender to lend money without a personal guarantee.
https://www.investopedia.com/terms/p/personal-guarantee.asp
edit: Would like to understand from downvoters how this does not meet free market principles?
> In some instances, parents have been threatened that if they choose to defy the rules and record the game, they may end up on a blacklist that punishes their kids’ teams. Those threats were even reportedly made to a sitting US senator.
> Black Bear’s streaming service costs between $25 and $50 a month, depending on the package and additional fees. In addition to its recording rules and associated costs, Black Bear is starting to add a $50 “registration and insurance” fee per player for some leagues. That’s on top of what players already spend on expensive equipment, team registration, and membership to USA Hockey, the sport’s national governing body.
Feeling bad for the folks having a hard time pulling the plug on scams like these and going back to a more sensible and sustainable way of life.
As a parent with two younger kids I haven't run into this at all so I wonder how much of it is more sport dependent where the company controls the infrastructure. Maybe I'm being naive here but I struggle to imagine this is going to make its way very far into other sports where you simply are out in a field.
My experience is with San Jose where I'd be really surprised to see this happen. There's a massive six-sheet facility owned by the city and managed by the parent company of the Sharks, so being good for the community and good for hockey might be enough without them having to resort to these tactics.
‘They control everything’: How the Dallas Stars monopolized Texas youth hockey: https://www.usatoday.com/story/news/investigations/2025/08/0...
Routine layoffs, increased costs, and worse quality of service have crept in over the past 6 months.
Average turnover went from 4 years to 1 year, hes one of the last few people who are there from when they were purchased.
Sometimes, these buyouts are leveraged, with the company itself taking on the debt the PE firm used to buy it, so the PE's own risk is minimal.
The effects in health care were studied.[1]
Less competition supports higher prices. People can be convinced to purchase unnecessary services. People are slow to leave trusted doctors. Non compete agreements limit new competition. The time to train new veterinarians limits new competition. Short term profits fund future acquisitions.
[1] https://pmc.ncbi.nlm.nih.gov/articles/PMC10354830/
If someone is going to the vet once a year for blood work and a rabies vaccine; and there’s only like 3 in the whole city, you’re probably not going to rotate between them. What if the next one is even worse?
I have left a single vet over “bad behavior” and most of the other times it’s been over moving and things getting too far away.
The reality is most of their “getting worse” and “increased prices”, etc, is missed because most people come in once a year, so changes over time aren’t especially visible.
For example, the business in the comment above might be selling veterinarian services, but the new owner's business is actually selling cash flow. The veterinarian services are just a means to an end, so it could be possible to take the built up good will and convert that to cash flow by cutting costs/raising prices in the short term, and then selling the new and improved cash flow.
You might ask, who would buy from this person again when they know the underlying business is being trashed? The answer is usually dumb money, such as defined benefit pension funds where the investor and the beneficiary are far disconnected. As long as it looks like due diligence happened, everyone can kind of get away richer in the short term with no one to stop them.
The hard part is lining up the investors, that requires being in the right networks.
And here’s a ChatGPT summary of it for the TLDR crowd:
Private equity ownership of hospitals and medical practices is linked to worse patient outcomes, higher prices, and weakened physician autonomy. The paper argues that PE’s standard playbook — heavy debt loading, cost-cutting, consolidation, and short-term profit extraction — is fundamentally misaligned with long-term medical care. Case studies like Hahnemann University Hospital show how sale-leasebacks and aggressive financial engineering can push essential hospitals into collapse. Consolidation of physician groups reduces competition and raises prices for patients and employers, while staff cuts and reduced investment correlate with lower care quality. The author calls for stronger antitrust scrutiny, transparency of ownership, and limits on practices such as asset-stripping to prevent further harm in the healthcare system.
>The long and short: In 2010, private equity firm Cerberus Capital Management purchased Caritas Christi Health Care, a struggling eastern Massachusetts hospital system, from the Archdiocese of Boston, converting it from non-profit to for-profit and rebranding it as Steward Health Care. In 2016, after years of continued financial instability, Steward signed a sale-leaseback agreement with Medical Properties Trust (MPT), selling the land and buildings occupied by its hospitals to the real estate investment trust then leasing them back. Steward made $1.25 billion from the agreement—enough to steady its financial footing, pay off Cerberus, and fund a growth spree. The next year, the company purchased 26 more hospitals across the country. But with the agreement came what many viewed as inflated rents.
Then read below "Consequences of cost-cutting".
In practice, humans are frogs, and eager to prove their fitness as the pot of water grows hotter and hotter.
Most of the people here would be for varying forms of these deterrents in a VC model or some other potentially non-monetized user experience, if it was independent of the owner of the game